Straight to the point
The true impact of online conversations is a volatile KPI. Different channels deliver different engagement but what is their real influence on a brand, a product, a campaign?
“PHTool” measures this impact showing correlations between the trend of conversations, Google searches, other communications index (to be chosen by the client) and sales or SOM.
The analysis can be performed on single brands, on an industry, on the competitors (if communication index and sales or SOM are available)