Lost in Communication

A new research highlights how social media communication and digital purchase funnel link in the Luxury industry. The research analysed the main hashtags used to communicate products, events and campaigns from a panel of 6 digital retailers and 36 top players in the sector.
Could today’s hashtag usage help buyers in their purchase decisions?

Download the report from Buzzdetector and Exane BNP Paribas dedicated to the (missing) link between social media and e-commerce activities.