We help our clients to juice out of millions of conversation meaningful insights
and leverage these informations to gain competitive advantage towards their competitors.
We provide them with customized full report, extended and executive summary,
to facilitate the circulation of intelligence within the internal stakeholders.
We lister for words
Markets are conversation, we do listen for them in eight languages. Skilled editors interrogate listening platforms, proprietary or third party, and prepare clean and reliable data base.
We visualize concepts
Data is beautiful and complex, we aim to make them accessible and usable through the combined work of designer and analysts.
We enlighten meanings
We extract strategic insights for multinational organizations reporting to our clients in extended or abridged versions ready to be distributed to any stakeholder.
In these years we have participated to events, given lectures. Here are some of them.
Lost in communication
Our research with Exane / Paribas highlights how social media communication and digital purchase funnel link in the Luxury industry. The research analysed the main hashtags used to communicate products, events and campaigns from a panel of 6 digital retailers and 36 top players in the sector.
We have developed our proprietary tools, based on our expertise and market knowledge.
We may work on third party tools if required.
The monitoring platform working on a panel of some as 4 millions sources, including the most important Social Networks, and the most important languages. Intuitive to facilitate the task of the Editors and of the Data Analysts, comprehensive to ensure the best coverage, accurate with manual sentiment and algorithmic polarization. The tool covers the most important languages including Russian and Chinese.
This tool was born from the need to follow live events Twitter and Instagram based. Built around a proprietary interface, the dashboard is divided in two sections: the first one working on a predefined panel, the second one working on the generic audience. The first section does work on a panel of influencers, allowing to interact with the contents they produce, ranking their activity. The second section does work on the larger audience with the goal to identify other contributors worth to be included in the influencer panel. The visual is widget based to facilitate any interaction. The tool is fully responsive.
PHTool is an econometric model developed with the University of Florence. It allows to measure the impact of social conversation on the bottom line. Based on proprietary algorithm, with an intuitive and innovative proprietary interface, has been successfully tested on and currently applied in several markets.
We are working since 2008 for Nestlè Italia along with Corporate Affair Director delivering monthly report and crisis reports. We created for them the Web Voices report, an executive summary to be distributed to management of all brands.
Boehringer Ingelheim Italia has been one of the very first client of us. We followed the evolution of the main brand, Buscofen, and helped in creating its very successful adv campaign originating from one of our insight. Monthly report and ad hoc report for products to be launched are in our portfolio with Boehringer CHC Marketing Dept.
MSC Cruises was our first global client. We have been appointed on 2011 to follow globally the conversation about the brand and its market. Global Marketing and Digital Dept. are our internal touch point. Six languages to cover 42 markets with a monthly report plus crisis reporting.
Homi is the leading fair for design, home, etc in Italy and in Europe. We are supporting them in identifying core conversations about their business, the competition, the trend of the social properties in Italian, English and Russian.
Versace does not need any presentation. It’s one of the most renowned fashion brand worldwide. Our task is to control the trend for their social properties, to surveyed what said on the web about the brand, to follow and report live events such as fashion shows and red carpets, to suggest new tools to exploit to stay on the leading edge. The Control Room implemented for Versace works on a global level.
We proudly partner the International Journalism Festival in Perugia since 2013. Delivering real time audience measurement, creating ad hoc reports between one edition and the other, proposing and participating to panels .
When tackling the Web and Social Media Monitoring, one of the first question is: do I need people outstanding at understanding what’s written or people outstanding in attributing meaning to data? Our answer has been “we need both” since the very beginning. Clients are under an increasing pressure to deliver, they need someone able to provide them with usable information, timely available, easily accessible. Our skilled multilingual staff is the real tool to achieve this result. No matter which tool we use or we are asked to use, Editors and Data Analysts will come up with the information you need.
An average seniority of five years in the business, at least three languages written and spoken, this is Buzzdetector staff.