Collecting data, no matter the purpose, is an extremely time consuming activity. 

66% of the organisations do get any or little benefit from the information available. (PWC)

There is a clear business opportunity in unlocking the value tied up in information.

The Signal is the data driven platform developed by Buzzdetector, to unlock this information. It gathers data from most relevant players in the market as well as from the large proprietary repository of sources.

A digital intelligence platform

The tool allows to create vertical industry analysis with dataset ready to use.

Virtually there is no limit to the number of industry that can be analysed with The Signal.

A web and social media monitoring tool

We went for a lateral approach in developing the tool, we put the user first and her/his precious time.

The improvements towards a standard monitoring platform are:

UX – the platform is extremely easy to use and all the contribution are widget-like
Flexibility – the platform can be customised according to client’s needs
Interaction – staff can interact with most of the contents from the platform itself
On time – an advanced proprietary alerting system based on four indexes to reduce the noise of unnecessary mail

A tool to create editorial projects

On April 2017 we launched the first webzine data driven with a twist of content curation based on The Signal structure

Dedicated to Design, it’s the first instalment of four, the others being Fashion, Lifestyle, Entertainment.

Built like an hypertext, it allows a smooth and seamless navigation across contents.

Case study

Fashion & Luxury Hashtags life cycle

 Along with Exane Paribas, we produced a piece of research about the adoption and the life cycle of hashtags in the Fashion and Luxury industry. 36 brands were part of the panel covering 18 months of activity on Instagram and Twitter. The research was intended to discover the impact of the digital activity on the e-commerce platforms, the strategy behind if any, best practice. 

Neuroresearch analysis on pictures

Along with B2M, an Italian firm specialised in Neuroresearch analysis to support communication and UX activity, we produced a piece of research about what, how the Instagram audience see the posts produced by brands, influencers, journalists, vips. 42 pictures from top content producers have been selected and proposed to a panel of women from four different European countries through EEG and Eye tracking techniques. To the abstract of the research:

500nomore The Data Driven Webzine

It’s a magazine in which the content is generated by 500 selected accounts active all over the world. The relevant voices, the influential buzz, the best ideas, projects, images and thoughts. For the first time altogether: for you to enjoy and interact. It’s an experiment on how the “magazine” in the age of social media could work.



We are working since 2008 for Nestlè Italia along with Corporate Affair Director delivering monthly report and crisis reports. We created for them the Web Voices report, an executive summary to be distributed to management of all brands.


Boehringer Ingelheim Italia has been one of the very first client of us. We followed the evolution of the main brand, Buscofen, and helped in creating its very successful adv campaign originating from one of our insight. Monthly report and ad hoc report for products to be launched are in our portfolio with Boehringer CHC Marketing Dept.


MSC Cruises was our first global client. We have been appointed on 2011 to follow globally the conversation about the brand and its market. Global Marketing and Digital Dept. are our internal touch point. Six languages to cover 42 markets with a monthly report plus crisis reporting.


Homi is the leading fair for design, home, etc in Italy and in Europe. We are supporting them in identifying core conversations about their business, the competition, the trend of the social properties in Italian, English and Russian.


Fujifilm is one of the largest corporation worldwide. Between their business, there are Synapse, the medical imaging and information management system allowing effective filmless diagnosis with high quality image processing. We support their activity with monitoring services and SEO/SEM activity at European level. 

At local level we are working to support INSTAX business with monitoring and intelligence.



We proudly partner the International Journalism Festival in Perugia since 2013. Delivering real time audience measurement, creating ad hoc reports between one edition and the other, proposing and participating to panels .

Our partners

To deliver the best result as for accuracy, we added to our large proprietary repository of sources built in these 8 years of activity, and Twingly, data providers for the most relevant monitoring companies.


Other Buzzdetector products

Dashboard monitoring influencer

This tool was born from the need to follow live events Twitter and Instagram based. Built around a proprietary interface, the dashboard is divided in two sections: the first one working on a predefined panel, the second one working on the generic audience. The first section does work on a panel of influencers, allowing to interact with the contents they produce, ranking their activity. The second section does work on the larger audience with the goal to identify other contributors worth to be included in the influencer panel. The visual is widget based to facilitate any interaction. The tool is fully responsive.


PHTool is an econometric model developed with the University of Florence. It allows to measure the impact of social conversation on the bottom line. Based on proprietary algorithm, with an intuitive and innovative proprietary interface, has been successfully tested on and  currently applied in several markets.




When tackling the Web and Social Media Monitoring, one of the first question is: do I need people outstanding at understanding what’s written or people outstanding in attributing meaning to data? Our answer has been “we need both” since the very beginning. Clients are under an increasing pressure to deliver, they need someone able to provide them with usable information, timely available, easily accessible. Our skilled multilingual staff is the real tool to achieve this result. No matter which tool we use or we are asked to use, Editors and Data Analysts will come up with the information you need.

An average seniority of five years in the business, at least three languages written and spoken, this is Buzzdetector staff.

Get in touch

If you wish to know more about Buzzdetector, our services, how we may help you and your business just get in touch with us.